Relevé
Relevé is a pointe shoe brand designed specifically for dancers of color, offering a diverse range of deep-toned shades that eliminate the need for time-consuming and imperfect color-matching routines. More than just dancewear, Relevé promotes diversity, representation, and accessibility within ballet, ensuring that every dancer can see themselves reflected on stage.
Tonal Pointe Shoes
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For decades, dancers of color have struggled to find pointe shoes that match their skin tone, often resorting to dyeing or painting their shoes by hand. Existing options are limited, frequently out of stock, or discontinued, leaving many without a reliable solution.
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Ballet has long been associated with exclusivity, and the lack of inclusive dancewear reinforces barriers for dancers of color. Providing pointe shoes in a full range of deep skin tones, inspired by accomplished dancers of color, creates both practical access and inspirational representation.
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Relevé ensures that dancers of color have pointe shoes that match their skin tone without compromise. By combining inclusive design with the celebration of trailblazing dancers, Relevé offers more than a product—it creates a movement for visibility, empowerment, and lasting change in ballet.
Scope of Work:
+ Packaging Design
+ Art Direction
+ Logo Design
+ Website Design
+ Brand Strategy
+ Advertisement Campaign
Advertisement Campaign
Dance in Your True Hue
This campaign celebrates the power of representation in ballet, positioning Relevé as the brand that ensures every dancer can perform with confidence in pointe shoes that truly match their skin tone. Through elegant, dynamic imagery, the campaign highlights movement, strength, and self-expression, reinforcing that ballet is for everyone.
Each ad emphasizes both the performance and emotional impact of wearing properly matched pointe shoes, honoring the artistry of dancers of color while redefining tradition. By showcasing a range of deep-toned shades and inspiring dancers to embrace their unique presence on stage, Dance in Your True Hue establishes Relevé as more than a pointe shoe, it’s a movement for inclusivity in ballet.
"Every Shade. Every Stride. Every Stage."
