Optica
Optica is a specialized eyewear brand designed to meet the unique vision and fit needs of individuals with Down Syndrome. By addressing common challenges such as improper bridge support, ill-fitting temples, and discomfort, Optica provides stylish, well-fitted glasses that enhance both vision and confidence.
Eyewear for People with Down Syndrome
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Traditional eyewear is not designed for the distinct facial structure of individuals with Down Syndrome, leading to glasses that slide, break easily, and cause discomfort. This makes wearing glasses frustrating, discouraging consistent use, and affecting both vision and quality of life.
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People with Down Syndrome need eyewear that fits properly, without slipping or constant adjustments, while also reflecting their personal style. A well-designed pair of glasses should not only improve vision but also empower self-expression and confidence.
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Optica delivers eyewear that fits securely and comfortably, with adjustments to the bridge, temples, and overall frame design. By combining function with contemporary styles, Optica ensures individuals with Down Syndrome no longer have to choose between comfort and self-expression, giving them clear vision and a look they love.
Scope of Work:
+ Brand Identity
+ Website Design
+ Creative Strategy
+ Advertisement Campaign
+ Logo Design
+ Collateral Design
Designed to Fit, Made to Empower
Advertisement Campaign
This campaign positions Optica as more than just eyewear, it’s about visibility, confidence, and self-expression for individuals with Down syndrome. By combining sleek, contemporary design with tailored functionality, Optica ensures that glasses fit properly, feel comfortable, and reflect personal style.
The messaging highlights both the practicality of well-fitted frames and the emotional impact of seeing clearly and feeling seen. The campaign reinforces Optica’s mission: to redefine eyewear for those who have long been overlooked, offering them not just vision, but empowerment.
"Eyewear That Fits. Confidence That Lasts."
