Venture
Venture is a line of savory vegetarian protein bars that offers an alternative to the animal-based options commonly found in the market. Made with quinoa as a high-quality protein source, Venture provides a balanced, fiber-rich option without added sugars, artificial flavors, or preservatives. With flavors like sun-dried tomato and basil, spinach and artichoke, and roasted red pepper and chickpea, Venture offers a bold, savory take on protein bars.
Savory Vegetarian Protein Bars
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Most protein bars are either sweet or rely on animal-based ingredients, leaving few choices for vegetarians who prefer a savory option. Existing plant-based bars tend to be high in sugar or lack the depth of flavor that many consumers want in a nutritious snack. Those looking for a high-protein, vegetarian bar without added sugars often struggle to find a product that meets all their needs.
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A protein bar doesn’t have to be sweet or animal-based to be satisfying. By using quinoa and natural ingredients, a vegetarian bar can offer the same level of protein as existing options while introducing bold, savory flavors that appeal to a wider audience.
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Venture expands the protein bar market by offering a savory alternative that delivers high protein, fiber, and deep, complex flavors. Free from added sugars and artificial ingredients, it provides a convenient, nutrient-dense snack that better serves vegetarians and those seeking a more balanced, flavorful option.
+ Packaging Design
+ Logo Design
Scope of Work:
+ Illustration
+ Art Direction
+ Copywriting
+ Brand Strategy
+ Iconography
+ Advertisement Campaign
Advertisement Campaign
A New Kind of Protein Adventure
This campaign redefines protein bars by playfully challenging the idea that savory, high-protein snacks must come from animal products. Using compositions of vegetables arranged in the shapes of traditional meats, the campaign humorously reframes plant-based eating as a flavorful, protein-packed alternative.
The messaging invites consumers to rethink their expectations, positioning Venture as a satisfying, meat-free option for those seeking high-protein, fiber-rich snacks without added sugars or artificial ingredients. By blending humor, curiosity, and a fresh take on plant-based nutrition, the campaign encourages consumers to step outside their comfort zone and explore a protein bar that delivers bold flavors, without the meat.
"All That’s Missing is the Meat."
