Cooper
Cooper is a UX/UI-driven mobile app that helps athletes and active individuals prevent injuries through personalized assessments, sport-specific techniques, and expert-backed recovery strategies. Integrated with Apple Watch, Cooper provides real-time tracking and actionable insights to optimize performance while minimizing injury risk.
Sports Injury Prevention
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Most fitness apps prioritize performance tracking or rehabilitation after injury, leaving a gap in proactive injury prevention. Athletes need real-time feedback on movement patterns and risk factors to make adjustments before injuries occur.
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Injury prevention isn’t just about general fitness; it requires continuous monitoring and tailored recommendations. Wearable technology enables athletes to recognize harmful movement patterns early, allowing them to adjust training habits and reduce long-term injury risks.
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Cooper provides a proactive approach to injury prevention by combining AI-driven assessments, sport-specific training, and real-time movement analysis. By offering personalized guidance and expert-backed strategies, it helps athletes train smarter, avoid setbacks, and maintain peak performance.
Scope of Work:
+ App Design
+ Website Design
+ User Experience
+ Art Direction
+ Logo Design
+ Figma + Wireframes
+ Brand Strategy
+ Advertisement Campaign
Advertisement Campaign
Ghost Mode
“Don’t disappear from your season. Train smarter, prevent injuries.”
This campaign highlights the impact of injuries on athletes, and is centered around the message: “Don’t disappear from your season. Train smarter, prevent injuries.” Using imagery that reinforces how injuries sideline players both physically and emotionally, the visuals feature moments of absence to symbolize lost opportunities.
The campaign’s aesthetic leans into emotionally driven imagery with a sense of realism, creating a striking, immediate connection for athletes who fear missing their moment. Through these visuals, the campaign drives home the importance of injury prevention as a proactive choice, positioning the app as a crucial tool to help athletes stay in the game.
